Who we are

Julian Katz thrives at the intersection of creativity and strategy. Throughout his career, he has built a reputation for influencing without authority—aligning people toward shared goals through honesty, transparency, and deep experience. A natural connector, Julian sees the possibilities in people and has a knack for assembling teams where each individual’s strengths contribute to a greater vision.

Previously EVP, Group Executive Producer at BBDO New York and Director of Production at Mother USA, Julian has since 2019 partnered with brands such as Meta, Airbnb, and Google to:

  • Build scalable, best-in-class production processes that ensure consistency and quality

  • Select and manage creative agencies and production partners to match the right talent with the right work

  • Foster symbiotic relationships with clear roles and responsibilities across internal and external teams

  • Design and implement social impact programs that connect brand purpose with meaningful outcomes

  • Develop data-driven insights and reporting that empower leadership and cross-functional teams to make better decisions

Today, Julian brings this blend of creative fluency and operational rigor to Catalyst Consulting, helping brands streamline partnerships, elevate production, and deliver work that resonates—with efficiency, integrity, and impact.

Portrait of Julian Katz, production strategist and founder of Catalyst Consulting

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